I started the website in 2011 when I was watching TV and I saw a top I really liked. I scoured the internet to find out where I could buy it. I was amazed when I was able to find the exact piece worn on the show, and excited to share this information as nothing like that existed at the time. I started Shop Your TV as a blog where I posted what I could find from the shows I was watching and got a large amount of views. This attracted a few more like minded people who requested to add items that they had found, and that’s how this sort of archive started!

I honestly think there’s a huge demand and it’s increased a lot with the rise of online shopping. Reality shows are huge, you get more real life/wearable outfits that people actually want to wear in their everyday lives even if it’s a casual jacket worn on Big Brother or a newsreader’s blouse. We get a lot of interest in TV shows with amazing outfits which just aren’t practical or are at crazy price points – where it’s nice to know where it’s from, in a “window shopping” sense.

Our website works by linking you to the retailers that sell the products that have been worn on the show. We do partner with affiliate programs to receive a commission through this. However, our main focus is creating the largest and most in-depth database showcasing as many outfits as we can possibly find regardless of whether or not we will make a cut! This is usually the case as a lot of outfits are actually sold out by the time a TV airs depending when it was filmed.

We have a core team of around 6 people who regularly contribute information to the site daily and another 8 who post on a casual basis. We have all become experts at recognising popular brands, knowing what shows/character gravitate to which brands, and scrolling through the internet for information. We also get information straight from the source – most costume designers I reached out to are the loveliest people and are over the moon to help us out!

We are currently covering over 2,000 shows from all over the world and have over 200,000 exact finds published. We try to cover literally as many shows as we physically can. A lot of our team is located all over the world so we have a lot of variety of shows being added to the site. I like to think no show is not worthly and really really try to cover “everything.

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